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Several notable features of market competition in twenty-first Century: such as "the information age brings" communication channels "explosion"; the development of globalization has brought a lot of new competitors; manufacturing industry developed product brought about by imitation, plagiarism dramatically increased (in general, any new product best will be copied or imitated within a year speed; speed) market competition brought about by the industry leading brands pressing pressure. in the new century, how to guide customers to the enterprise products and brands with competitors to distinguish, to provide customers with a more efficient and effective product information transmission system, and so on, are forcing companies (especially local enterprises) in the brand operation, to the best of their brains consider how to create a new marketing and new financing or new expansion mode. Or, which enterprise marketing technology, brand operation more reasonable, who will be successful. on the twenty-first Century brand operation, also showed the following 5 trends. first, brand "new monopoly era" approach increased consumer access to information channels (such as the Internet can get more and better information), and increasing market competition, although the main brand influence and attractiveness of the traditional still exist, however, with the follow-up and other brand new (including many individual small brands). Continue to emerge, the market share of the segmentation is more and more fine, the main brand of the market, a sense of crisis. At the same time, some of the major brands in the industry have been subjected to two-way compression by leading brands and follow-up brands, and new approaches have to be taken to protect the market. and these two aspects, in the tide of globalization, more reflected in the brand acquisition, brand alliance, has almost become an important means for enterprises to expand the scale and enhance strength and improve efficiency. Also adumbrative "brand new forestall times" advent. about the brand acquisitions, we are familiar with the Boeing and McDonnell Douglas, as with IBM, DELL and other rivals, HP's acquisition of Compaq. although the world's major developed countries have anti-monopoly law, and China's anti-monopoly law will soon be introduced, but the new monopoly era is still a trend. For example, in the anti monopoly law str new jordans shoes for sale ictly for the United States, the telecommunications industry consolidation in 2005 will start raging like a storm, monopoly card. 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In the past year, Chinese export manufacturing by the impact and not occur even in a hundred years, so, in the "China shoescapitalquot Chengdu, the footwear industry suffered a double blow more Russian" gray customs clearance ", a huge loss. To cope with such a huge change in the market, Chengdu shoe industry decided to hold together. The day before, more than 50 of Chengdu shoe enterprises in Guangzhou strength build-up, want to use Guangzhou the largest foreign trade window for global footwear orders. according to reports, over reliance on Beijing, Xinjiang and other traditional frontier middlemen channel of Chengdu shoe enterprises decades of development mode, leading to the enterprise long-term and serious lack of its own stable customer resources, sales channels need to be expanded. Therefore, the Chengdu municipal government has put forward a series of strategic plans to break down the trade barriers. : one of the "three in one" mode of operation, that is, the construction base, coastal construction window, overseas construction terminal, it is through the construction of Chengdu footwear export channel in Guangz Cheap jordans online hou and achieved. The day before, this platform -- Chengdu shoe industry has begun to test the project. it is understood that the Chengdu city is located in Guangzhou shoe distribution center in Liuhua District, were built in two phases, the first phase of 5000 square meters has gathered more than 50 Chengdu power enterprises. "We are the first shoe market in China to break into Guangzhou from the mainland." Peng Jun said that it will attract customers from all over the world by highlighting the "Chengdu franchise, factory direct sales" features. In fact, Guangzhou is also the most important domestic shoe production base and purchasing place, and the sales market is more international. For how to share the more mature market share in Guangzhou, Peng Jun believes that the two products are differentiated, Chengdu only produces women's shoes, and mainly boots. And Guangzhou is comprehensive strong, with single shoes as the main. In addition, Chengdu shoes also have an advantage in terms of price. Zhu Weiwen, President of the Yuexiu District Leather Footwear Association of Guangzhou, also said that Chengdu's shoe enterprises will not have much influence on local shoe prices when they march into Guangzhou. On the contrary, due to the obvious difference between the two places, Guangzhou shoes industry will make the market position of the foreign trade distribution center more consolidated, and the category will be more perfect. 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The CONVERSE ALL STAR. to tell you the truth, when a thing can be popular for one hundred years, you should have respect for it, wear it before, must find out about it through. just might be the shoes older a bit too much, resulting in a lot of people do not know the original is actually a pair of basketball shoes shoes. We put the back to the year of 1917. at that time, was founded just 9 years, Converse company, is preparing to set out to develop a professional basketball shoes. In order to make the shoes, they found the picture of young people. He called Charles H. Taylor, is a basketball player in high school. Charles also became the first to wear the shoes of basketball players. (in fact, this photo of Charles is not young...... Bald head, but I really can't find more young pictures.) as CONVERSE's "tester" Charles H., chair of the Taylor I even CONVERSE employees love the shoes. He is when the customer and the merchant, not only their own wear, also strongly recommended to wear his teammates. To what extent? Even if he retired after not playing basketball, also to promote the ALL STAR. so in 1934, CONVERSE took his nickname Chuck Taylor to name Chuck Taylor shoes, All Star is one of the nation's first signature shoe. after that, the CONVERSE +Chuck Taylor All sign star Star has become the most classic brand. 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