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[Chinese shoes Network - Brand Dynamics] people visit the Nike headquarters, few people went to the third floor, Rice Jerry House (the Jerry Rice Building) of?. An area of ??192 acres of the Nike headquarters in Beaverton, Oregon City, which is located at the north end of the headquarters building of the park. Even Nike's own employees, the majority of people in this building where the staff is doing what in the end is also poorly understood. There on the floor, the door block sign that read "exclusion zone: we hear you knock on the door, but we can not let you in," This sentence is not entirely a joke. Building, five or six groups of employees, gathered in various conference rooms, a conference room whiteboard filled with all kinds of equations. Supreme among them men, both engineers, there are scientists who or from the Massachusetts Institute of Technology (MIT), or from Apple (Apple). Heavily guarded building, non-disclosure: If a visitor allowed to enter, but he stared at a computer screen for longer time during a visit, soon there was a public relations officer jumped out to block his line of sight. so strict secrecy programs and special channel safety monitoring technology was just the tip of running shoes can enjoy the benefits: For example, discovered a new type of polyurethane foam blowing, or the cushion technology has made other breakthroughs. But we say this lab employees are not in the manufacturing of shoes, clothes. They are quietly waging a marketing revolution. This building is "Nike digital sports" (Nike Digital Sport) location. It is the department in 2010, Nike's newly established. On one level, the department's goal is to develop a variety of equipment and technology to help users monitor individual relevant statistical data at the time to participate in sports. The department's most well-known product is the Nike + running sensor. The jointly developed with Apple's products can monitor jogger in sports performance, soon available on the subject blitz. Now, there are 500 million people take advantage of this tool to check their state of motion. Last month, the "digital movement" section introduced the first heavyweight successor - monitoring the energy output of the "fuel wristband" (FuelBand). However, the work of digital moving part of research and development must not be limited popular sports small equipment. This department gathered the world's most outstanding marketing staff, they single-handedly hold the data of Nike consumers, occupy a unique advantage, is expected to use th jordans for sale e data to track consumers to create an online community, so as to establish strong relationships with consumers unprecedented . Nike plans to develop a huge, ready to shift most of its marketing activities in the digital domain, and this is part of it. Since the "just do it" phrase slogan was born, or even who Portland State University (Portland State University) graphic design students to draw the check mark logo Nike Swoosh (meaning "whizzed on paper "- Annotation) since Nike headquarters ushered in the most significant change. Try to recall what you saw on TV recently Nike commercials. If you remember, do not be surprised. Although Nike's total marketing budget is still rising steadily, and last year it was reached a record of $ 2.4 billion, but it is spent in the United States television and print media advertising within three years on the drastic reduction of 40 percent. ? Brian Collins is a brand consultant, also a senior creative director of the advertising industry, he said:. "Now, Nike has rarely put in traditional media advertising a" past that from top to bottom, around the most popular single product launch marketing campaign is gone, whether it is your superstar Tiger Woods endorsement, launched autograph version of "Air Force One" (Air Force 1) or publish parody appeared in the late 1980s by the cloth? Jackson, Nike's brand identity alone will be able to sell the brand of "Cloth know" (Bo Knows) commercials. These marketing tools have been new, full of interactive marketing campaigns element substitution, they allow users to communicate directly with Nike. Message to the big screen erected 30-storey Johannesburg Nike Twitter fans;; from the strap and then to monitor the state of motion by Oscar-nominated director of photography, not in prime-time television broadcast, but on Facebook premiere large-scale advertising, This is reflected in the new marketing trends. ? Jon Eriksson Baum Bond is Bond Sena Ke Partners (Kirshenbaum Bond Senecal & amp; Partners)?? Co-founder, who now runs a social media advertising company. He said: "Obviously, Nike believes that even if there is no large-scale television advertising, their business can still done fast." Cause When this transition is simple: Nike need close to the consumer. The core consumer image is a 17-year-old boy. He spent than adults sneakers on 20% more, but he had to give up TV, but in all kinds of online communities in a nice duck. Nike not only think they have without the help of a massive TV advertising will be able to develop new mark jordans on sale online ets, it said that the digital world allows the formation of its brands and consumers closer interaction - tightness might be comparable to the development of early Nike. At that time, that is, the 1960s, the company founder Phil? Knight drove his car, personally sell shoes. Not long ago, in the "Fortune" magazine (Fortune) interview, Nike CEO Mark? Parker in Beaverton that room filled with knick-knacks his office said that this is a major change. He said: "The previous mode of communication is that it is our product, which we do advertising, hope you like but now communication is a dialogue.." different markets favor different athletes. In China, people of Kobe & middot; Bryant (Kobe Bryant) madness. Believe it or not, the great Kobe there than in the United States. He presided over his own reality show, every year around the Chinese parade, with fans meet. Morningstar (Morningstar) analyst Paul & middot; Si Wen Nande (Paul Swinand) said: "He is Michael & middot; Jackson (Michael Jackson) and Michael & middot; Jordan (Michael Jordan) combination." Bryant to sponsor Nike cap imprint on the emerging middle class, which is the Nike brand new customer base. Nike in which this market is its biggest growth engine. (Chinese shoes Network - the most professional and authoritative Footwear News), following the release of the white and red model, Jordan Brand rolled out another pair of eye-catching Air Jordan 1 shoes. The new Air Jordan 1 with black luxury snakeskin uppers, and on the side, with a little red lining and sole. The white midsole is in stark contrast to the black design of the whole. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Nike Air Zoom Huarache 2K4 "USA" engraved color, "black mamba" national team career Adidas Busenitz Perfect Footnote red and white color design, bring the lightweight mesh experience comments on A: Nike Air Zoom Huarache 2K4 "USA" engraved color, "black mamba" perfect national team career of a footnote: adidas Busenitz white color design, bring the lightweight mesh experienceThe red color of the Air Jordan series, this cheap air jordans online time finally turn to Air Jordan 11, the mysterious Air Jordan 11 Retro "Red" spy photos also surfaced today. Eye-catching red, with transparent outsole, can definitely cause crazy tide. Tell you but unfortunately, the red Air Jordan 11 Retro Red" Carmelo Anthony "; personal PE shoes. Let's have a look at it. Lebron James LBJ12 DJ's new boots exposure lottery sun Sole Fly Khaled x Air Jordan 3 comments on a new LBJ12 exposure: Lebron James boots a lottery DJ Khaled sun Sole Fly x Michael Air Jordan 3Creative custom piranha Nike Air Max 90 "Piranha" 2013-12-08 22:18:52 Air Max 90 is the most powerful in the history of Nike design, and the combination of "piranha" style makes this impact enhance a level. Emilio Zuniga last year in the creation of "sea fog" on the basis of adding breathtaking teeth and in the heel of the ink adding details, familiar with the Air Max history of 90 friends will soon realize that the style is very similar to the hawk". Maybe Kobe VII should also launch a piranha in many beast series. adidas Yeezy Boost 350 V2 "Oxford Tan" new physical beauty appreciation 2016-09-21 10:50:23 had to introduce this pair of Kenye · West for the relatives and friends to create exclusive Yeezy Boost 350 V2 "Oxford Tan", today again exposed a new set of real beauties. The upper part is made of elegant grey and white, and the shoe side is made of light gray. But not the overall sale situation, let us feel very depressed, only through the picture to satisfy. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike treat wearable device FuelBand department's desire to abandon still remain ambiguous, it seems to present intelligent hardware boom head poured cold water. news from Nike inside that consider giving up FuelBand hardware business was mainly due to the high costs and challenges of production, while the products lack adequate profits. Nike tangled another dimension because the data analysis - Nike data mastered a lot of data, but do not know how to generate new value. "hardware is not Nike's necessity, in view of the relationship between Nike and Apple, Nike can do better at the software, the hardware to Apple iWatch". Gobi capital investment director Yang Shiyi such resolution. In his view, Nike do better at sports, FuelBand hardware business is Nike's attempt on the hardware business. In common hardware field, Nike could not do better than Apple. After this attempt, Nike may notice more core software and algorithms to help users better improve jordan retro 14 white/fuchsia blast/black the competitive level. But Nike is also possible in the future a more professional and market segments, such as golf, football and other hardware to try to do. Despite Nike's official statement also there is a possibility to retain the hardware, but wearable device entrepreneurs, Nike faced two problems in hardware entrepreneur who is more obvious. production, these entrepreneurs to sell the majority still in the concept stage, even if the sample has been formed, but the engineering aspects, it is difficult for mass production. Data, already has a certain user wearable device, one user data may not be as reliable as traditional equipment, in addition to the use of data analysis, many threw stay in the simple data collection, but also can not really analyzed using talk about big data application is remote. There direction concept, but not mass production In the last week of hard egg contest, there are 15 projects nominated for the final. Such as Disability eye control device, to detect heart rate and breathing for non-contact tracking mattresses, ergonomic computer chair, as well as helping the sugar diabetes nurse, coffee table, large touch screen similar to X-BOARD and help drivers to drive safely vehicle applications. can finalist projects, it can be regarded as a leader in the field of intelligent hardware business. But even so, these practical projects still in doubt. "domestic hardware companies do not fly the majority. Today I read these items, but not optimistic." Sogou CEO Ms. Yu said bluntly. Another investor when it comes to these projects, said, "there are several directions can be, but the project overtaken bad, not mass production." engineering and production difficult problem difficult not only these projects, almost all of the hardware start-up companies face a common problem. Earlier this year, suffered many buyers Tucao Tuman watch is a typical example. As a smart wristwatch dark horse, originally scheduled for the end of December 2013 it can be delivered to the user, but since then has repeatedly bounced checks. "Tuman is already very quickly, the problem is that when the sale Tuman only a design concept map, after this concept map, followed by the design structure but also part of the 3D map, hand, etc., but also consider technical The implementation issue from a conceptual diagram to the final finished product, at least four or five months or six months. "passenger space Chong, founder Wang Shenglin commented. Tuman, founder of Wang Wei also reflection. In the case of onl air jordan 11 space jam for sale y designs, feasibility and costs not yet clear process control products, Tuman began sale and advance payment for several months in advance, resulting in a subsequent design, production of all rush into the state. wearable device production cycle of six months or even longer than the phone's production cycle, one reason is that the whole industry chain is not mature enough. early stages of development, the wearable device is not mature system is similar in the software smartphone, whether Android wear system can dominate the political arena is uncertain; the hardware side, the phone can not expect a similar integrated solution, even if he wanted imitation and plagiarism Other in molding products affected parts protection policy, the cost of "cottage" of a product, it is likely even higher than the original product. In the past few months, one would like cottage Misfit shine this wearable device companies have tasted the difficult: domestic drilling program vendor technology, however, is difficult to make hollow pores shine effect. Parts procurement costs may be as much as 10 times shine - after Even so, parts manufacturers also need two months to delivery. Shenzhen gathered a large number of hardware solutions providers and OEM manufacturers, this could become intelligent hardware production is a major advantage, but entrepreneurs looking to finalize a number of firms to discuss the best solution, in this process, there are programs the risk of leaks. Even if mass production, yield equipment is also a big problem. A reference data, Jawbone yields only 5 percent. "entrepreneurial team is uncertain about engineering and mass production, a passenger make it so painful." The investors said. pseudo-user demand and the proliferation of pseudo algorithm A common view is that exercise and a healthy track will become wearable device's main market, and thereby extend a lot of intelligent hardware, such as body weight, blood pressure, seat, etc., will become intelligent hardware field of entrepreneurship project. Direction of such products, mainly in the creation of new user needs and solve customer needs immediate pain points. But at the product level, but obviously the presence of pseudo-user demand, unreliable data and other issues, pseudo algorithms and data analysis flooded in entrepreneurial projects. Jawbone, FuelBand as the representative of the smart bracelet can be classified as the creation of new demand users. From last year to this year, the number of companies get together here, smart brace Cheap air jordans for sale let is a great endorsement of wearable devices. But how much this kind of demand-based data monitoring, currently does not have a significant user base becomes just need. A reality that has become the user's hand ring in mice during and after the purchase insist been worn from a very low percentage. Smart bracelet does not have an effective mechanism to urge the wearer, but also the lack of specific recommendations are based on data analysis. blood pressure and blood glucose meter is another typical example. For with cardiovascular disease and diabetes and other chronic diseases in the population, such a portable instrument may become just need to - but the premise is the same measurement data with traditional instruments are reliable. one has tried sugar diabetes nurse measured in the last month found that compared to the inconvenience of carrying a traditional blood glucose meter, sugar nurse this hardware to solve the portability problem. However, in the measurement data, the measurement result is better than ordinary sugar nurses at least one unit of the blood glucose meter, for example, under fasting conditions, normal blood sugar measuring value of 3.5, but the display is 2.5 nurses sugar, in his normal 3.5-5.6 between, which means tell the patient has low blood sugar. But if the patient based on the results of this measurement add sugar, but also harmful to the body. "measure go deep enough, then do large-scale data processing, build the model through a series of precision, there is a hard part of a soft part." Ms. Yu said, he suggested the entrepreneur, doing data analysis When, after the measure do arithmetic, and then do the data analysis, the thickness of a good combination of hard and soft, is a success. false fire is still hard against new entrants No matter how much intelligent hardware business virtual fire, still have many start-up companies involved in smart hardware industry. It is worth noting that part of the entrepreneur from the once and now the mobile Internet field of entrepreneurship. On hard egg contest, a quite reliable in the algorithm entrepreneur Ms. Yu aunt you mentioned that the founder of firewood available. In aunt do App, users can take advantage of different symptoms start and end times, and each menstrual cycle APP records generated, aunt said it would conduct dynamic algorithm, two composite static calculation algorithm to improve the accuracy of projections menstruation rate. "Data analysis is the need to introduce scientists to the type of talent alone programmer can not get." Yang Shiyi said. In terms of hardware, it has Latin aunt cooperation and intelligent instrument healthy weight, and medical and Rui Ren released the first smart wearable product Raiing Smart Women basal body temperature stick and began to get involved in the hardware area. "App itself too thin." Turning involved in the field of intelligent hardware, firewood can be said, "Hardware App can be a good bearer." Perhaps for the same reason, ink weather and other large applications will also be released next month App intelligent hardware monitor air quality, according to the founder of gold plow it revealed that the hardware can monitor PM 2.5, carbon dioxide, and temperature and humidity. In terms of monitoring PM2.5, had been Hanwang release a product called "blue haze meter" can monitor air quality, priced at 1,199 yuan. In common sense point of view, this type of monitoring equipment Mobile App substitutability is high, if at such a high price to sell, the market outlook is not optimistic. But officials said only a small range of HW test the water, there is no large-scale promotion plan. In any case, wearable devices and intelligent hardware tide has been unstoppable, but the trend under various risks and challenges, entrepreneurs need extra care. "We must have a sense of initiative, but also calm down and consider themselves including positioning, strengths, suitability, chance to make it to make and so many temptations out, you can not run with the message the sky today, tomorrow, to do this do that at least fell when. "Ms. Yu such a suggestion entrepreneurs. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe-like garments information.)Mandarin duck double color Nike Air Penny V exposure 2013-12-08 22:08:45 on the foot Penny Hardaway products this year is quite a lot, whether it is the classic style of re engraved or hybrid new launch, can cause a lot of attention. This is one of the most surprising is the Nike Penny series of new exposure, perhaps a lot of people still can not adapt to the new work for the continuation of the classic series, but never mind, online exposed foot magic and Miami two color version of the Nike Air Penny V, may have seen the future there will be no effect on the feet the same feeling.Nike KD are remarkable running shoes desigh by means of Nike, and they individual top upper, lighterweight construction generally speaking body, and the same Cost-free outsole millions have cultivated to love and provide the running flexible. Lightweight running became some sort of category of shoes in addition to barefoot running became one of the most recent and hottest direction throughout footwear, Nike introduced the Nike running shoes which are know-how and applied into usage about the this series. 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Each pattern using the embossing technology on the shoe body, showing the shoes and bring the original position of the detail texture! The shoes are made of leather, and the three locations are shown by punching, displaying brand features and bringing breathability. Shoes have been on the , AFEW , shelves, and part of the size has been sold, the price is 95 euros. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes near reward Yeezy Boost 750 new color design, "Light Grey" retro color and shoes shape to create a unique atmosphere, Nike Air Odyssey launched the new "Midnight Navy" color matching commented on last article: near reward Yeezy Boost 750 new color design "Light Grey" next article: Retro color and shoe shape to create a unique atmosphere, Nike Air Odyssey launched the new "Midnight Navy" colorOffspring recently to join the United States well-known British shoe boots classic Timberland was released in the spring and summer of 2015 "Crafted" series of new products, the vivid and lively color and classic shape collocation, the one and only bring visual presentation. Offspring and Timberland have had many cooperative experience, the friend, to help 30003 Timberland low modeled, using high quality suede build, red and blue, respectively with brown / red / blue color shows, bright colors changed before tough style, but more of a warm and lively; but for the traditional thick again comfort bring assurance. It is reported that Offspring x Timberland 2015 spring and summer "Crafted" series will also be on sale in May 9th, interested friends may wish to pay more attention. The Air Jordan 11 Retro Low GS ??Citrus?? is set to return in 2015. The last time the Air Jordan 11 Retro Low GS ??Citrus?? released was back in April 14th, 2001. Advertisment This Air Jordan 11 Low will feature a similar color scheme as the original release and will come in sizes that will go from 3 ?C 9.5. The size system for GS models in 2015 will be available all the way up to sizes 9.5, but if the shoe is not a GS the size system will remain the same 3.5 ?C 7. That means that if you??re someone (mens sizes) who was unable to cop these back in 2001 and wear a smaller shoe size, then in 2015 you might have a chance to fit your foot into the newly released Air Jordan 11 Retro Low GS ??Citrus?? colorway. The shoe is fully dressed in a White and Citrus color scheme. Featuring an all-White smooth leather upper with Citrus accents on the tongue tag, back heel and translucent outsole. Air Jordan 11 Retro Low GS Citrus 2015 Release Date Check out the additional detailed photos of the kids?? Air Jordan 11 Low GS ??Citrus?? below that will be available in gradeschool to toddler sizes running up to a size 9.5Y on Saturday, June 20th, 2015 at select Jordan Brand retailers. The retail price tag is set at $120 USD. Let us know in the comments section if you??re happy to see these return in the new GS-size system and stay tuned to Sneaker Bar for further updates as they develop. Air Jordan 11 Low GS ??Citrus?? White/White-Citrus 580521-139 June 20, 2015 $120 RELATED: Air Jordan Release Dates Source: TitoloThis month Fieg and Asics Ronnie for designer shoe Gel Lyte V, that is quite busy. Following the recently in the forthcoming Gel Lyte Instagram notice V Sage, yesterday took another designer Gel Lyte V "Rose Gold" offering information published in Instagram. The shoe will be on sale in August 30th. Source: Instagram